Digital Marketing Manager

Marketing Chennai, India Chetpet

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Description

Digital Marketing Manager



Location: Chennai, India
Required Language: English
Employment Type: Full Time
Seniority Level: Mid-Level
Travel: 10 %


Role Overview 
The Digital Marketing Manager is responsible for leading the organization’s end-to-end digital presence, including website ownership, social media strategy, integrated digital campaigns, and marketing technology enablement at a global level. This role requires a forward-thinking, technology-driven marketer who leverages modern marketing platforms, AI-enabled tools, automation, analytics, and performance marketing frameworks to deliver measurable business outcomes. This is not a traditional SEO-centric role; the emphasis is on digital experience, engagement, campaign performance, and technology-enabled growth.

Key Responsibilities:

• Own and continuously enhance the corporate website strategy, performance, user experience, and content architecture 
• Manage landing pages and digital journeys to improve engagement and conversion outcomes 
• Develop and execute a comprehensive global social media strategy to strengthen brand presence and engagement 
• Drive content calendars aligned with business and commercial priorities 
• Leverage data, analytics, AI, and automation tools to optimize digital content and campaign performance 
• Conduct ongoing market, industry, and competitive research to inform digital strategy and positioning 
• Identify and implement modern marketing technologies, including CRM and marketing automation integrations 
• Build dashboards and reporting frameworks to track digital performance, ROI, and KPIs 
• Translate data insights into actionable recommendations for continuous improvement 
• Plan and manage digital webinars and virtual events, ensuring effective lead capture and handover to sales 
• Develop and publish thought leadership content such as white papers, insights, and industry perspectives 
         

Key Stakeholders:

  • Commercial Leadership Teams 
  • Global R&D Leaders 
  • Marketing Communications  
  • IT Leadership Legal and Corporate Functions
Scope:

  • Global ownership of website management and digital experience
  • Global ownership of social media management and digital brand presence
  • Individual contributor role with no direct or indirect people management responsibility
  •  Independent decision-making on digital experience, social media strategy, campaigns, and marketing technology
  • Contributory input into budget, investment, brand positioning, technology governance, and performance KPIs
Qualifications & Experience: 

  • Bachelor’s degree in marketing, Business, Communications, or a related field 
  • 5–10 years of progressive experience in digital marketing roles 
  • Proven experience managing corporate websites and full-funnel digital campaigns 
  • Strong project management skills with the ability to collaborate across global stakeholders
  • Fluent in English 
Technical & Functional Expertise:

  • Hands-on experience with marketing automation platforms and CRM systems
  • Working knowledge of AI-enabled marketing tools for personalization, segmentation, and automation
  • Strong capability in analytics, reporting platforms, and performance dashboards
  • Deep understanding of digital performance metrics, attribution models, and campaign ROI measurement
  • Familiarity with modern web technologies and digital experience optimization

 

Why this role matters?

    This role is critical to driving the organization’s digital maturity, market visibility, and commercial impact.  By owning digital experience, technology-enabled marketing, and performance analytics, the Digital Marketing Manager directly influences brand credibility, customer engagement, lead generation, and data-driven decision-making.  The role ensures the organization remains competitive, innovative, and future-ready in an increasingly digital-first marketplace


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